For many business owners and entrepreneurs, the intellectual property of the company is the last thing on their mind. They are more concerned with marketing, hitting sales marks and growing their business. However, intellectual property is often the most valuable asset of the business and it must be properly protected, especially trademarks because they are what consumers recognize in the marketplace.
In this CLE course Christian Fenton teaches you how to counsel your business clients when selecting, identifying and protecting trademarks for their businesses, brands, products and services. Christian will mainly discuss the foundations of trademark law, identifying & searching for a conflicting trademark and the benefits of federal trademark protection. These topics will also be covered: types of trademarks, the main goals of trademark protection, the origins of trademark law, the federal trademark statute, use of the trademark, identifying a strong mark, how to search for conflicting trademarks, trademark infringement and the duration of the mark.
Christian is licensed to practice law in Hawaii and California, is a registered patent attorney, and has been litigating cases for nearly 10 years. Throughout that time, Christian obtained a broad base of legal experience, including that obtained from having been a managing attorney at a large San Diego law firm. Christian’s practice focuses on intellectual property prosecution and litigation, as well as other business litigation.