Do you ever wonder what Marlon Brando or Woody Allen’s publicity rights are worth? How about Adidas and its distinctive three-stripe trade dress? Or what intangible assets where left after the Tower Records bankruptcy? Join Weston Anson, Lewis Koppel, and Justin Skinner of CONSOR® as they utilize seven case examples to highlight the importance of intangible assets in today’s economy, why they are relevant to your practice, the methods used to value these intangible assets, and how to quantify these damages in litigation. Even if you are not an intellectual property attorney, these intangible assets are increasingly a part of just about every deal, litigation, or estate, and the issues presented in this course touch on many practice areas from real estate to divorce.
The seven case examples used to illustrate these issues include Woody Allen v. American Apparel (right of publicity), Adidas v. Payless Shoesource (trade dress), Tower Records (bankruptcy), The Marlon Brando Estate (estate and tax planning issues), IP Securitization (transactional financing), Upaid Systems v. Lanza (cross border licensing), and ResQNet v. Lanza (use of comparable transactions in valuation).
This course utilizes seven case examples to increase practitioners awareness of intangible assets in their practices. Practitioners will learn why these intangible assets are important in today’s economy, what these assets are worth, how to value these assets, and how these damages are quantified in litigation.