Every business uses trademarks and service marks to identify their goods and services. A strong trademark or service mark can make the difference between a wildly successful business and its not-so-successful competition. Additionally, a trademark is also valuable because it helps distinguish a business from competing brands and products in the marketplace and the valuable good will of the business becomes intertwined with the company’s trademarks and reputation.
And while business owners and entrepreneurs are great at what they do – starting and running companies – they are not always great at choosing the best marks for their products, services and businesses. To learn more about counseling your business clients on trademarks join intellectual property attorney Mark Reichenthal as he discusses the primary considerations for selecting strong trademarks. Mark mainly discusses intellectual property protections for businesses, counseling clients on selecting a strong trademark and strong business trademarks from top established companies. Additional subjects covered: the purpose of intellectual property protection, the rationale behind trademark law, choosing a better trademark, the scale of trademark strength, the continuum of protection, actual use of the mark, trademarks & cannabis, educating clients and pushing your client’s to stronger marks.
Mark Reichenthal practices in the areas of intellectual property, licensing, new media, entertainment law, book publishing, and general business contracts. Prior to joining Branfman Law Group, Mark was a Senior Counsel at Wiley Publishing – the publisher of the wildly successful and famous “For Dummies” series where Mark was responsible for managing the day-to-day legal affairs of the company.