You might be a winner! No purchase necessary! Just send a self-addressed stamped envelope! Many will enter…. few will win. We all know the catch phrases because we’ve heard the sweepstakes and promotions commercials countless times.
In this CLE course Rob Laplaca will show you the basics of running a legally-compliant sales campaign from development through execution. You will learn: how to spot the differences among sweepstakes, contests, games & charitable sales promotions; how to negotiate gambling laws, and key points when running social media & mobile marketing campaigns. In addition, Rob will also discuss prize, chance & consideration, chance vs. skill games, post consideration, non-monetary consideration, skill contests, User Generated Content (UGC), mobile marketing, product review & endorsements and social websites. Companies love to blanket the airwaves with sweepstakes, games and promotions as part of their marketing campaigns — make sure the companies you represent do it legally.
Rob Laplaca represents promotional marketing agencies & major brands — including food and beverage, retail, entertainment, personal care, and professional and consumer products in a variety of nationwide marketing activities from traditional promotions and offers to social media, in-app and other on-line programs.