Thanks to Silicon Valley and our new intangible economy, Intellectual Property (IP) law is now on everybody’s 24 hour news cycle. Even small to medium businesses have everyday IP issues that must be identified and addressed – either in terms of minimizing their risk of infringement claims or maximizing the value of their own IP.
Although there are over a dozen highly relevant and probative questions you could ask, this program is designed to present 10 solid questions that every business must answer. Mark reviews these ten questions to highlight the most pressing IP issues faced by businesses today so you can help minimize their risk and maximize the value of their intangible assets. Mark will start by providing a brief recap of copyrights, trademarks, patents & trade secrets. He then goes into deep discussion on comprehensive IP audits, vetting new hires, buying company domain names, reviewing marketing materials, registering trademarks with the state & USPTO, recording copyrights & trademarks with U.S. Customs, establishing & implementing a trade secret protection plan and getting licenses for images & videos on the company website.
Mark Reichenthal practices in the areas of Intellectual Property, licensing, new media, entertainment law and book publishing. Prior to joining Branfman Mayfield Bustarde Reichenthal, Mark was a Senior Counsel at Wiley Publishing – the publisher of the famous “For Dummies” series.
